What is sage branding?

What is sage branding?

Sage brands tend to lean towards neutral or muted color palettes–gray, navy, or white–for their designs and logos. Some Sage brands create marketing materials that deviate from the status quo in an attempt to make people see things in a notable way.

What is a Sage Company?

Any company that finds value in analysis and advancement, the possession of knowledge, or distributing information can easily call themselves a Sage. Examples include news sources, institutions of higher education, research firms, bookstores, museums, and libraries.

What does it mean to be sage?

This particular archetype believes that by gathering reliable, factual information and sharing it with others, we can make the world a better place. It’s common for Sage brands to have raised levels of awareness, and to avoid uncertainty, misinformation, misleading assertions, and naïveté–in others and/or in itself.